Hyderabad: Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the Indian subsidiary of the world’s leading truck manufacturer Daimler AG, today unveiled a new range of trucks under its brand BharatBenz. In a special premiere spanning six-days at the Hyderabad International Convention Center, future customers and brand partners like dealers & suppliers will experience BharatBenz trucks for the very first time.
Speaking on the occasion, Mr. Marc Llistosella, CEO and Managing Director of DICV said: “Today
is a proud moment for all of us at Daimler as we present the outcome of our hard work over the
last years - the first range of BharatBenz trucks. BharatBenz, as a brand, stands for our
commitment to India. It is the first time ever that Daimler has dedicated a brand entirely to one
market. Also, with an overall investment of Rs. 4,400 crore, it is one of the biggest Greenfield
investments outside Europe Daimler have ever made.”
Explaining the launch plan for the BharatBenz range, he added: “Exciting times lie ahead of us. We
will start our market launch in the 3rd quarter with the introduction of three models. This will be followed by the launch of our entire product portfolio, consisting of 17 models, over the next 20
The BharatBenz range of trucks unveiled today includes Light Duty Trucks (LDT) & Heavy Duty
Trucks (HDT) in the 9, 12, 25, 31 and 49 tonnes category, featuring various usages and
The LDT, based on the Fuso Canter platform, features a four-cylinder engine in two variants of
100 KW (140 HP) and 125 KW (175 HP). It is available as 9-tonne Rigid, as well as 12-tonne
(Rigid or Construction). As an industry first in the LDT segment, BharatBenz offers Anti-roll bars
for added stability, as well as comfort features like A/C option and a tuned suspension system for
best ride comfort.
The HDT, based on the Mercedes-Benz Axor platform, features a six-cylinder engine in two
variants of 170 KW (231 HP) and 205 KW (279 HP). It is available as 25-tonne (Rigid or
Construction), 31-tonne (Rigid or Construction) and 49-tonne tractor-trailer. The rigid truck, as
an industry first, has intra-axle differential lock as a standard fitment and balancer type rear
suspensions that gives more traction on loose ground. Also unique is the fact that engine driven
applications (like Mixers) can directly be powered from the truck-engine, without having to add a
separate engine for the application.
Mr. Aydogan Cakmaz, Vice President, Product Engineering, said: “Our trucks are based on two of
the most successful platforms proven across the globe, the Fuso Canter and the Mercedes-Benz
Axor. But for that, we have literally taken every part, re-developed and re-designed it for Indian
conditions like overloading, rugged terrain and poor roads. This re-engineering has been the key
for the development of a new generation of products, which are 85% localized right from the
beginning, to perfectly fit to the Indian customers’ requirements.”
“Our BharatBenz trucks have been benchmarked and tested for over 4.5 million kilometers on
our specially designed test track. We don’t test our products on the customer. When a customer
buys our product, he gets a 100% tested and reliable product, that powers him ahead.”
Mr. V.R.V. Sriprasad, Vice President, Marketing & Sales, After-sales, said: “We believe that our
trucks will contribute to our customers’ success. This is why we have priced them competitively in
the volume segment. Importantly, we have focused on offering value-for-money features, which includes significant fuel efficiency advantages, best in class reliability with parts engineered for
long lifespan and longer service intervals, which will reduce the operational cost and keep the
In the first phase, BharatBenz trucks will be sold and serviced over a network of 70 dealerships.
This will be extended to more than 100 dealerships by 2014.
“Partnership is the core value of BharatBenz,” Sriprasad said. “Our trained sales force consults
our customers rather than mere sell the product and they will stay as their point of contact over
the whole Lifecycle of the vehicle. This Partnership approach also counts for our 24/7 service,
that will feature Roadside service for best service reach, Interactive Vehicle Diagnostics and short
turnaround times,” he added.
Backed by the financial power and expertise of Daimler’s financial arm - Daimler Financial
Services - customers will benefit from the captive financier under the name of BharatBenz
Financial. “With the help of BharatBenz Financial, a DFS India brand, we will offer our customers
financing solutions, insurance and service contracts,” said Sriprasad. “India's first Branded
Commercial Vehicle Insurance - BharatBenz Insurance - offers cashless facility including Zero
depreciation and full maintenance contracts. “This integrated approach will offer our customers
the benefits of products and financial services under one roof, making ownership a hassle-free
BharatBenz also has tied up with three leading Indian banks – HDFC Bank, ICICI Bank and
Sundaram Finance, who will offer tailored financing conditions for customers, who want to
become Part of the new Trucking Experience.
Daimler India Commercial Vehicles Pvt. Ltd
Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV will produce light, medium and
heavy-duty commercial vehicles for the Indian volume market, under the brand name – BharatBenz. BharatBenz stands for Indian
engineering with German DNA. The products will be customized to serve all major customer segments, from owner-drivers up to large fleet
operators. The efficiency of BharatBenz trucks will be an optimal fit for customers keen on efficiency, a low Total Cost of Ownership over
the life-cycle and highest profit potential for their businesses. The state-of-the-art production plant at Oragadam, near Chennai, spreads
over 400 acres (160 hectares). It includes a modern test track designed to simulate Indian conditions – making it one of its kind in Asia.
DICV has a total dedicated investment of over INR 4400 crs (approximately €700 million). Sustainability being a core of Daimler’s
corporate culture, DICV will focus on creating efficient, reliable and ecologically affordable products. The Company also handles
Marketing, Sales and After Sales of Mercedes-Benz Actros Trucks in India.