‘Made in India’ FUSO Trucks launched in South Africa
Oragadam, India: Daimler India Commercial Vehicles Pvt. Ltd. (DICV), that is cooperating with Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC) under the umbrella of Daimler Trucks Asia, launched its robust DICV-made FUSO trucks in South Africa, making it the 14th market since the start of export in May 2013.
To start with, DICV will export the light to medium-duty trucks and set the pace for more “built in India” products in the future. Under the Asian strategy, there are synergies between Kawasaki and Oragadam plant in optimising research activities, product development and sourcing thereby providing reliable, efficient and quality products.
The latest technology and uncompromised Daimler standards ensure that the trucks are produced with the highest precision and offer superior quality. The robust, fuel-efficient truck is developed to meet the ever demanding customer expectations in the South African market. Rigorous testing has been conducted under most strenuous driving conditions to ensure maximum reliability of the trucks.
Commenting on the development, Mr. Erich Nesselhauf, Managing Director and CEO of Daimler India Commercial Vehicles said, “To export to South Africa is part of our global growth strategy and we are well on track with our export business. The trucks for South Africa are proven vehicles in many markets and will enhance business potential for our South African customers. The vehicle demonstrates trusted quality, economic efficiency and functional design and is set to capture the African market. The success of DICV built trucks across markets shows our proficiency in manufacturing trucks in India and which are customized to meet the diverse industry requirements.”
Export out of India
Under the umbrella of Daimler Trucks Asia, DICV and MFTBC (Mitsubishi Truck and Bus Corporation) have combined their strength to tap its sales potential further. While DICV focuses on the Indian market with its brand BharatBenz and caters to countries such as Nepal, that are similar to the Indian market conditions, MFTBC will service the rising demand in the Asian and African regions with its existing portfolio of Mitsubishi-Fuso trucks from its plant in Kawasaki and the robust Fuso trucks produced in Oragadam. Fuso today is a leader in Asia and the Middle East, with business in over 150 countries around the world.
With a clear view on the growth potential in South Africa, DICV is in preparations to establish its presence in this region and will continuously add further markets to expand its reach.
Daimler India Commercial Vehicles Pvt. Ltd.
Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV will produce medium and heavy-duty commercial vehicles for the Indian volume market, under the brand name – BharatBenz. BharatBenz stands for Indian engineering with German DNA. The products have been engineered to serve all major customer segments, from owner-drivers up to large fleet operators. The efficiency of BharatBenz trucks is an optimal fit for customers keen on efficiency, a low Total Cost of Ownership over the life-cycle and highest profit potential for their businesses. The state-ofthe-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares). It includes a modern test track designed to simulate Indian conditions – making it one of its kind in Asia. DICV has a total dedicated investment of over INR 4400 crs (approximately €700 million).
The Company also handles Production, Marketing, Sales and After Sales of Mercedes-Benz Actros Trucks in India. Mercedes-Benz Trucks with the Brand Promise “Trucks you can Trust” are renowned world-wide for their reliability and efficiency under most extreme operating conditions, as well. These trucks also offer the best that Truck Technology has to offer. The Daimler Bus division in India was merged with DICV in April 2013. In May 2013, a new range of FUSO trucks were launched as part of Daimler‟s „Trucks Asia‟ strategy. DICV is currently focussed on expanding its presence in the Indian Bus market. To this end DICV is currently in the process of setting up a dedicated manufacturing facility for the manufacture of Daimler Buses under the Mercedes-Benz and BharatBenz brands. The new manufacturing facility will also include a state-ofthe-art body-building facility within its premises.
Sustainability being a core of Daimler‟s corporate culture, DICV will focus on creating efficient, reliable and ecologically friendly products.