Daimler India Commercial Vehicles Restructures for Stronger Customer-centricity
Chennai – Daimler India Commercial Vehicles (DICV) has announced a significant change in the organisation’s structure with Customer Service being integrated with the existing Marketing & Sales division under Rajaram Krishnamurthy, Vice President of Marketing & Sales and Customer Services.
Mr. Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles, said: “By integrating our Marketing & Sales and Customer Service divisions, we will ensure a seamless link between customer needs and the products and services we provide. Additionally, our Regional Heads are being empowered for the entire gambit of business they handle with a single face to the customer. This will also enable them to tailor the solutions we offer on a local level and improve the speed of response to the customers.”
DICV organises its Indian business into four regional zones; North, South, East and West. Each zone’s Regional Head will now be in charge of their area’s complete business, giving them more autonomy to make agile decisions.
“India is immensely diverse in terms of geography, language, culture and customs. Each region is as different as another country. By empowering Regional Heads to make decisions at a local level, we offer our customer solutions that suit their individual business needs,” explained Rajaram Krishnamurthy.
The importance of localisation is well understood by DICV, Daimler’s commercial vehicle subsidiary in India. The company is the manufacturer of BharatBenz, the CV brand developed specifically for the pan-Indian market. Taking advantage of Daimler’s global network and engineering expertise, combined with India’s ingenuity and frugality, has allowed the company to quickly carve out a place in the world’s toughest CV market.
DICV recently celebrated the sale of 1 lakh BharatBenz trucks, an impressive milestone that comes less than a decade since the start of production in 2012.